What is a local citation?
A local citation or Local Business listing is
any online mention of the name, address, and phone number for a local business.
Citations can occur on native business directories, on websites and apps, and
on social platforms. In other words, citations are publications of core business data on the Internet.
Citation |
Why Every
Business Needs to Build Citations?
1 1. Local business listings or citations play a
vital role in reputation, rankings and revenue
2. Local Citations help Internet users to discover local businesses
and can also impact local search engine rankings
3. Local citations reflect the
authenticity of your business, thus playing an important role when it comes
to SEO and local search results
4. Local Business listing or Local Citation also increases the overall awareness of
your business and gives your brand the opportunity to grab a much larger
audience
5. If the exact name of your
business is present on more than 50 websites Google is confident to show your
business in the top searches for particular keywords. Google prefers having
complete information concerning each business so the referring and linking
process is easier. The credibility of something available on Google largely
depends on how much evidence is available on that.
Local
Citation Trust Report (brightlocal)
Quality of Citations Matters More Than Quantity
• 80% of shoppers lose
trust in local business if they see incorrect or inconsistent contact details
or business names online
• 70% lose trust in the
event that they see off base or conflicting contact subtleties on the web
• Only 10% of customers
wouldn't lose trust in a nearby business due to off base or obsolete data on
the web
• Poor quality or
obsolete photographs influence half of purchasers to lose confidence in a local
business
• Incorrect opening
hours online harm the business trust of 51% of customer
Why
is Importance of Quality Assurance?
Local citations or
Local Business Listing significantly influence two situations with reference to
local businesses:
Number
One: Local
citation or local listing either positively or negatively impact local search
engine rankings. The number of citations a business accrues the accuracy of the
information they feature, and also the quality of the platforms they exist on
all influence rankings. Search engines like Google a mass data about each
business. If what they encounter is correct, the search engine trusts the
validity of the data, which is believed to strengthen the business chance of
ranking well. However, if the data search engines encounter is inconsistent;
this trust is worn, change ranking opportunities.
Number
Two: Local citations or Local Business Listing either
positively or negatively impact consumers. Accurate local citations help people
discover a local business, which can result in web, phone, and foot traffic,
culminating in transactions. Inaccurate citations, however, will misdirect
customers, resulting in loss of reputation and revenue.
Equally important is
the quality of every citation. A high quality citation from a reputable site
helps March more than a citation from a low quality or spammy site. So as far
as competition goes, a company with fewer citations, but more of quality, might
still rank more than a company with twice as many low-grade citations. So remember:
quality first, quantity second.
What information do you need for a citation?
1. Business Name
2. Title
3. Business Owner name
4. Business Location (mailing address)
5. Phone number
6. Website URL
7. E-mail Address
8. Business Categories
9. Business Description (minimum 200 word)
10. Tag line
11. Image 3-10
12. Additional
media as like video or Audio (Optional)
13. Alternate
phone numbers (Optional)
14. Fax
number (Optional)
15. Certifications
(Optional)
16. Payment
method
17. Social profiles URL (optional)
I have done so many Local SEO/ Citation/
Business listing job (over 6 year experienced). I do citations for USA/CA/UK/AU
or any other countries that you want.
About Adding Business:
- I will add your business in top
local/directory sites.
- I will add your business in some city or
state wise directories.
- I will add your business in Google, Yahoo
and Bing local (if requires).
- I will add your business in Social sites
like Facebook, Twitter, YouTube, Pinterest, LinkedIn etc.
About NAP:
- I will keep all information accurate and
clean, will fix the error if there exist by updating or claiming the business.
- I will search your business in every local
site by business name and zip/postal code.
- I will put a notes for all updated or added
citations.
- I will use yext, brightlocal, whitespark and
other tools to see the existing citations of your business.
Please Contact With
Me:
E-mail: mrislam.cse@gmail.com
Skype: mrislam.cse
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